Marketplaces desk · TikTok Shop Affiliate

TikTok Shop's Black Friday sale runs November 11–30. Here's who can join, and the catch on returns

TikTok Shop's Black Friday and Cyber Monday campaign runs from November 11 to 30. Most shops need a performance score of at least 3.5 to get in. And eligible purchases sold from November 11 to December 31 can be returned until February 10, 2027. Here's what that means for your cash and your stock.

Edited by Drew Halden5 Nov 2026 Sources checked 3 Nov 2026

A calendar tile reading 'Nov 11–30, Black Friday sale' beside a return label reading 'Returns until Feb 10, 2027' — Image 1: the sale runs for 20 days, but the return window runs far longer. Eligible purchases sold from November 11 to December 31 can come back until February 10, 2027, so plan for returns well into the new year.

The short version: Holiday sales on TikTok Shop can come back to you until February 10, 2027. That's the return deadline for eligible purchases in TikTok Shop's Black Friday and Cyber Monday campaign, which runs from November 11 to 30, Pacific time. To get your products in, your shop has to meet TikTok's health scores, and most campaign applications take 5 to 14 business days to review. A shop that applies today may only get in partway through the sale, so apply now.

Who can get in

TikTok's seller guide sets the bar. Your Shop Performance Score needs to be 3.5 or higher. Your late dispatch rate over the last 30 days must be 20% or lower, and your account health rating "should ideally be above 150."

New shops without a score are checked for fewer than three serious violations in the last 30 days. Products need a low complaint rate, accurate listings, and stock that is ready to ship.

You register in Seller Center, under Marketing, then Campaigns. TikTok says most campaign applications are reviewed in 5 to 14 business days, and it keeps checking eligibility during the campaign, so a shop whose scores drop can lose its place.

The catch on returns

Holiday returns run long this year. TikTok's guide says eligible purchases sold from November 11 (4pm Pacific) to December 31 can be returned until February 10, 2027. Auction orders are left out, and some categories, such as electronics and jewelry, may keep their standard rules.

So don't spend all your holiday sales money in December. Keep some aside for returns, and keep track of which products come back most.

There's a second catch on price. TikTok says many of your own promotions, such as extra discounts or flash deals, don't stack on top of campaign pricing. Strike-through prices only show when the campaign price is below your regular price.

Shipping gets a little slack

TikTok is giving sellers extra time to ship. For local shipping, dispatch and delivery deadlines move by one business day for orders from November 11 to 24, by two business days for orders from November 25 to December 1, and by one business day for orders from December 2 to 5.

The extension doesn't cover pre-orders or back orders.

For affiliate creators

TikTok's guide says some creator campaigns need the product registered in a product campaign first. If you promote a shop's products, ask the shop now whether it has applied, and confirm the commission you've agreed. Creators have their own health scores too, so check yours in the creator center before the sale starts.

What to do this week

Check your Shop Performance Score and late dispatch rate in Seller Center before you apply.
Apply under Marketing, then Campaigns, now, since review can take up to 14 business days.
Set your campaign price below your regular price, and don't count on extra discounts stacking on top.
Work out your margin on each product after the discount, shipping and expected returns, and set some of your holiday sales aside for returns until February 10.
Creators: ask your shops which products are registered. Our free affiliate earnings calculator shows what a sale pays you.

What's still unknown: TikTok's guide doesn't give a minimum discount or a firm registration deadline. Check Seller Center for the exact terms on your shop.

What we checked: TikTok Shop's Seller University campaign guide, read on November 3, 2026, and TikTok Shop's October 19 press release. Both are listed below.

Sources, checked 3 Nov 2026

TikTok Shop Seller University, '2026 Black Friday & Cyber Monday (BFCM) Seller Campaign Guide', read 3 Nov 2026. seller-us.tiktok.com
TikTok Shop press release via GlobeNewswire, 'TikTok Shop Announces Black Friday and Cyber Monday Campaign Running November 11-30', 19 Oct 2026, read 3 Nov 2026. manilatimes.net

Applies to: US TikTok Shop sellers, and the affiliate creators who promote their products.

How this was made: researched from the sources below, checked claim by claim and edited by Drew Halden. Editorial responsibility: ePORTS LLC. Nothing here is legal, tax or financial advice. Spotted an error? Tell us and we'll correct it on this page.