ePORTS — Print on Demand: Intermediate
THE SCATTER AUDIT  (chapter 1 — and run it again at chapter 11)

Change nothing yet. Just look, honestly.

List every LIVE listing. Beside each, write the ONE buyer it is
truly for — a specific person, never "anyone who likes X":

  Listing ..............  This is really for ....................
  1. _________________    _____________________________________
  2. _________________    _____________________________________
  3. _________________    _____________________________________
  (one line per listing)

Then count:
  How many live listings? ........................  ______
  How many DIFFERENT buyer types did I just name?   ______
  Has ANY single buyer bought more than once? ....  yes / no

Read it:
- distinct buyers close to your listing count = you are running
  five or six one-product shops, paying a cold start every time.
  That is a failure of AIM, not effort — and aim is fixable.
- no one has bought twice = not a verdict on your designs; a loud
  hint there was never a second thing for them to buy.

Write both numbers down. At chapter 11 you run this again — the
whole point of the book is that the second set won't match:

  THEN (today)                 NOW (chapter 11)
  distinct buyer types  ___     _____
  a coherent range?     ___     _____
  bought twice yet?     ___     _____   (honest answer may be
                                         "ask again in 60 days")

— From Print on Demand: Intermediate — the full method: eports.global/print-on-demand
  Every worksheet, free and kept current: eports.global/resources

ePORTS — your ecom source. eports.global.