# ePORTS — Print on Demand: Intermediate
## THE REAL BUYER (chapter 2 — find them from evidence, not hope)

Your real buyer is a **best-supported hypothesis to test**, drawn
from evidence — not the person you wish had shown up.

**Name one real person (not "everyone who likes X"):**

    ____________________________________________________________

**What do they actually value / the identity they're buying into:**

    ____________________________________________________________

**The moment they'd buy (the occasion, the feeling):**

    ____________________________________________________________

**A real quote — their words, from a review, message or forum:**

    "__________________________________________________________"

### Two routes to the evidence
- **You have sales.** Read the reviews and messages on what sold.
  Who bought, and what did they say in their own words? Mine Shop
  Stats for the search terms that actually brought them.
- **Zero sales yet.** Go where this buyer already gathers (their
  subreddits, groups, hashtags, the reviews on *similar* products)
  and harvest the language of real people, not your assumptions.

⚠️ Separate what you OBSERVED (a real quote, a real sale) from what
you INFERRED (why you think they bought). Label which is which.

— From Print on Demand: Intermediate — the full method: eports.global/print-on-demand
  Every worksheet, free and kept current: eports.global/resources

ePORTS — your ecom source. eports.global.