ePORTS — Print on Demand: Intermediate
THE CULL — prune the unproven (chapter 8, the low point)

Judge on TOTAL contribution + the funnel evidence, NEVER on unit
margin alone. A thin design that SELLS can beat a fat one that
doesn't. First log each design off your chapter-7 dashboard.

  design      views  faves  orders  unit £  total £  verdict
  __________  _____  _____  ______  ______  _______  _______
  __________  _____  _____  ______  ______  _______  _______
  __________  _____  _____  ______  ______  _______  _______

READ EACH ONE (evidence, not affection):
  no fair window yet ... wait — don't judge on noise
  no traffic at all .... DISCOVERY gap -> fix findability, don't cut
  traffic, no interest . demand said no -> STOP feeding + deactivate
  proven by real orders  it earns its place -> keep

"Stop feeding" = stop pouring hours in (no new pins/variants) AND
deactivate the listing. Deactivating is reversible (Etsy lets you
switch it back on) — not deleting. You reclaim ATTENTION.

⚠️ SCOPE: prune the UNPROVEN only. Retiring a design that is STILL
SELLING to free up capital is an Advanced move — not this book.

GUARDS: a fair window = a few hundred VIEWS (not just days);
change ONE thing at a time afterwards.

THE DECISION (write it down — then act):
  KEEP (orders back it): _______________________________________
  STOP + deactivate (real views, no orders): ___________________
  FIX first (too few views — a discovery gap): _________________
  MY ONE NEXT TEST (aimed at what my winners share): ___________

— From Print on Demand: Intermediate — the full method: eports.global/print-on-demand
  Every worksheet, free and kept current: eports.global/resources

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