THE POSITIONING & PROOF WORKSHEET  —  earn a corner you can own
From "The One-Person AI Business — Advanced", Chapter 3
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Positioning is not marketing and not what you SAY about yourself. It's a claim
to a specific corner — the one thing you're the trusted choice for, for a
specific customer — that the MARKET'S OWN BEHAVIOUR proves. You don't win it
with a tagline or by declaring you're "the best" (that's just authority). You
win it by narrowing to a corner you can own, checking whether people will pay for it,
and publishing the give-first proof only your work could make.


STEP 1 · NARROW UNTIL IT'S YOURS
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  By customer:  ____________________________________________
  By problem:   ____________________________________________
  By angle:     ____________________________________________


STEP 2 · THE DEMAND CHECK  (before you commit — money, not nods)
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Would THESE specific people PAY for THIS specific corner? Confirm with real
signal (a pre-order, a paid waitlist, a deposit), not "sounds useful".
  Evidence people will pay: ____________________________________

  ⚠️ Narrowing has an opposite failure: a corner too small to feed you. Name the
  TWO corners you're rejecting and why (too broad / too small a market):
    Rejected: ______________________  because ______________________
    Rejected: ______________________  because ______________________
  Rule: narrow until you're the clear, specific choice for that person, then STOP
  the moment the remaining market is still big enough to hit your revenue goal at
  your price.


STEP 3 · THE SENTENCE THE CORNER EARNS  (specific, not "the best")
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  "I'm the [thing] for [specific person], and here's the proof."
  ______________________________________________________________


STEP 4 · THE GIVE-FIRST PROOF  (evidence others can't easily reproduce)
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  The asset: ____________________________________________________
  Why a newcomer couldn't produce it: __________________________

  ⚠️ CANNIBALISATION LINE: give away the PROOF of judgement (a retrospective, a
  definitive reference); keep SELLING the ongoing application (the current,
  fresh version). Give the evidence; sell the freshness.
  What I give: ______________________  What I still sell: ______________________


THE FORCING COMMITMENT  (dated)
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  "The corner I own: ________________. Corners I rejected: ________ (too broad),
   ________ (too small). My demand evidence: ________. Give-first proof,
   published [date]: ________, designed so it doesn't cannibalise what I sell.
   From here I judge new work by whether it DEEPENS this position or DILUTES it."

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  Yours to keep — free, and no strings attached.

  One tool from the ePORTS One-Person AI Business series. This one is from
  Advanced — compound revenue per hour: leverage, not labour.

  The full shelf, whenever you're ready:  eports.global/one-person-ai-business
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