ETSY - MY ONE TRAFFIC CHANNEL: the rule, set in advance  (Chapter 7)

More traffic lets you learn faster - but a channel without a rule is a slot
machine you feed. Add ONE channel, and write its rule BEFORE you switch on.
(A break-even + traffic calculator is on eports.global/resources.)

  Channel (pick ONE):  [ ] Etsy Ads    [ ] Pinterest loop
  Conversion gate (Ch6) passed?   Y / N
    if N: only a capped LEARNING PURCHASE here - buy traffic to test
    the page, budget set in advance, NOT judged on profit. Never SCALE
    spend on a page you haven't proven; ads amplify, they don't fix.

  Avoid: paying for OUTSIDE ads (Facebook/Google) pointed at an Etsy
  listing - weak attribution, colder audience, and Etsy's cut on top.

  IF ETSY ADS (you set the budget; Etsy sets the bids - there is NO
  per-click cap you control):
    [ ] FIRST turn OFF every listing except the one being tested
        (Manage advertised listings) - Etsy advertises ALL by default.
    Note: Etsy chooses the eligible searches; you cannot target keywords.
    This tests the LISTING's conversion, not a keyword (that's Ch4).
    Contribution/order = take-home - item cost - other variable costs
      (packaging, shipping I absorb) = £______
    MAX TEST SPEND (daily budget x days) = £______
    At the ceiling: PAUSE ads, read a PROVISIONAL verdict, then settle
      the CPA after the ~30-day attribution window closes.
    PASS if:  ad spend / attributed orders  <=  contribution
    STOP if the ceiling is hit with too few attributed orders.

  IF PINTEREST:
    fixed weekly time budget: ______    the one loop: ______________
    window: ______   PASS if it brings traceable traffic + orders
    worth the hours (whole-shop controlled).

  I protect the rule: I will not raise the ceiling without a written reason.

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From Etsy - Intermediate. The full method is in the book; the free
worksheets and the lane shelf: eports.global/resources
ePORTS — your ecom source. eports.global.