ETSY - THE DIAGNOSIS + THE TEST CONTRACT  (Chapter 3)

A shop is a chain; work its weakest link first. Read your panel top-down,
name ONE working constraint, then sign the contract BEFORE you touch a
listing - so the verdict cannot be re-spun to flatter you.

  THE DIAGNOSIS - one working constraint, read top-down
    Unit I'm diagnosing (one listing / a family): _______________
    Weakest = the earliest gate with CLEAR adverse evidence,
    judged vs my shop median AND its own prior ~30 days:
      [ ] Gate 1  impressions   (a bare trickle = act now)
      [ ] Gate 2  clicks
      [ ] Gate 3  conversion
      [ ] Economics (gates ok, low take-home)
    The evidence (my own numbers vs my own yardsticks):
      ______________________________________________
    So the ONE thing I work on first is: ___________________

  THE TEST CONTRACT - sign BEFORE touching the listing
    Constraint (gate): ___________________
    The ONE change (a prediction "if X then M rises"): __________
    Metric M + baseline (prior ____ days): ______ = ______
    SUPPORTS  (keep it):    M reaches ______
    CONTRADICTS (revert):   M at/below ______
    INCONCLUSIVE: too little data, OR the whole shop moved the
      same way this window (season, not my change)
    Window: ____ days   |   don't judge the rate under: ____ visits/impr
    Signed: __________________   Date: __________

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From Etsy - Intermediate. The full method is in the book; the free
worksheets and the lane shelf: eports.global/resources
ePORTS — your ecom source. eports.global.