ETSY - CLICK EVIDENCE CYCLE  (Chapter 5)

If clicks are your constraint, the lead image (and the price beside it) wins
or loses them in the grid. Etsy has NO A/B split test - so test sequentially,
and judge the photo where the buyer sees it: small, beside its rivals.

  Listing: ___________________  target phrase: ______________

  JUDGED IN THE GRID (a design check - open the real results):
    reads at small size?             Y / N
    stands out from its neighbours?  Y / N
    price in range with the row?     Y / N

  THE ONE CHANGE:  [ ] new lead image only
    Don't touch the keyword; testing the price LEVEL is a separate test.

  M ~= click rate = visits / impressions - both per listing in Search
    Analytics (Stats -> Etsy search; organic, ads excluded) - ROUGH
    baseline (needs enough CLICKS, not just impressions): ______
    roughly where it sat / what sent it traffic: ______________
  Window: fixed; compare like weekdays with like
  VERDICT:  supports  /  contradicts  /  inconclusive
    INCONCLUSIVE if exposure wasn't comparable: placement or rank
    drifted, traffic source / phrase mix changed, a badge or promo
    appeared, or whole-shop click rate moved.

  This is a sequential OBSERVATIONAL test, not a true A/B: a rise is
  evidence the image helped, never proof in isolation.

----------------------------------------------------------------------
From Etsy - Intermediate. The full method is in the book; the free
worksheets and the lane shelf: eports.global/resources
ePORTS — your ecom source. eports.global.