# ETSY - LISTING HYGIENE: the draft, in buyer words  (Chapter 6)

Etsy search works in two stages: it **matches** listings to the words a buyer
typed, then **ranks** the matches. This sheet is only stage one - matching.
Fill every field Etsy reads with the true, searchable words for what you
actually sell. (Which words *win* - ranking - is the next book.)

```
Title (plain "what it is" near the front):
  _______________________________________________

Category (most specific accurate one): _______________

Attributes filled (list every one that applies):
  _______________________________________________

13 tags - multi-word where natural; do NOT repeat words already in your
category or attributes (Etsy treats those as tags too):
  1 ____________   2 ____________   3 ____________
  4 ____________   5 ____________   6 ____________
  7 ____________   8 ____________   9 ____________
  10 ___________  11 ___________  12 ___________
  13 ___________

Description - first line (what it is, for whom, in buyer words):
  _______________________________________________

GATE: I do not publish this draft until every applicable field above is
filled accurately.
```

Read it back as the *searcher*, not the maker: would a stranger typing what
they want honestly meet your words?

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From Etsy - Basics. The full method is in the book; the free worksheets
and the lane shelf: eports.global/resources
ePORTS — your ecom source. eports.global.