ETSY - THE HUMAN HALF: built on the draft (Chapter 7) Being matched puts you in the row; being clear and credible earns the click. This is a making task, done on the real listing - not a set of opinions. LEAD IMAGE (your first photo = the search thumbnail): uploaded + set as the FIRST photo? [ ] cropped / checked at search-thumbnail size? [ ] fills the frame, daylight-lit, honest? [ ] PHOTO SET (up to 20) uploaded: a different angle [ ] in-use / scale [ ] a close detail [ ] personalisation example (if any) [ ] PRICE entered (from your Chapter 2 number), shown honestly (no fake "was", no ambush at checkout)? [ ] postage shown: separately / in a "free shipping" price DESCRIPTION entered: size / what-you-get / how personalisation works / when it will arrive? [ ] OBSERVABLE GATE - a stranger looking at this can: identify what the item is [ ] understand what will arrive [ ] see the total cost (incl. shipping) [ ] know when it will arrive [ ] ---------------------------------------------------------------------- From Etsy - Basics. The full method is in the book; the free worksheets and the lane shelf: eports.global/resources ePORTS — your ecom source. eports.global.