ETSY - MY STARTING POSITION  (Chapter 1)

The better the shop works, the more of your livelihood sits on ground you
do not own. Before you fix anything, mark where you stand - rough is fine;
honest is the point. Five minutes.

  1. PLATFORM SHARE
     Of every £100 my business earns, how much
     comes through Etsy?                           £____ / £100

  2. CUSTOMER CUSTODY
     How many past buyers could I contact again
     WITHOUT going through Etsy (my own list,
     with their permission)?                        ______ people

  3. CASH RUNWAY
     If a chunk of my Etsy money were held, or the
     shop paused, how many months could the
     business survive on what I control?           ______ months

  A common starting pattern for a reader of this book: high Etsy
  share, near-zero owned customers, a runway measured in weeks. That is
  the default shape of a business built well on a platform - not a
  failing. Number 2 is the one that takes longest to build, so it is
  where the book starts. Keep this page: chapter 2 turns it into a map.

  Date: __________

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From Etsy - Advanced. The full method is in the book; the free
worksheets and the lane shelf: eports.global/resources
ePORTS — your ecom source. eports.global.