ETSY - THE OPERATING CADENCE + THE HANDOFF MARKER  (Chapter 10)

The most dangerous thing that can happen to a de-risked shop is a GOOD
year: success rebuilds every concentration you dismantled. De-risked is
a rate you maintain, not a state you reach - a garden, not a wall.

  A standing appointment EVERY THREE MONTHS, about 1 hour:
    first date ______   recurring slot ______

  EACH TIME, re-prove against today's numbers:
    [ ] re-run the exposure audit; any crossed line ->
        execute its pre-set move from that audit, this week
    [ ] re-size the buffer floor to the bigger operation
    [ ] open one backup and prove it still restores
    [ ] re-drill the suspension plan if STALE = >12 months
        since the last walk-through OR any login, tool or
        folder named in it has changed
    [ ] recheck contribution + the cost-per-order ceiling

  HANDOFF MARKER (pre-declared, measured): when about ____% of
  my trailing-90-day sales came from my OWN opted-in audience,
  for TWO quarters running, I will look properly at a checkout
  of my own.
  (A different business - you take on the liability, the traffic
   and the running of it, and still rent the software; you own the
   customer relationship and the checkout channel. Not an escape
   from Etsy, which stays a channel. Outside this book's scope.)

  Signed / dated: ______________

  Put the FIRST appointment in the calendar before you close the
  book. Then: do the parts you have only planned - the insert in the
  next parcel, the first restore test, the review booked.

----------------------------------------------------------------------
From Etsy - Advanced. The full method is in the book; the free
worksheets and the lane shelf: eports.global/resources
ePORTS — your ecom source. eports.global.