ETSY - THE EXPOSURE AUDIT  (Chapter 2)

"Too dependent on Etsy" has no edges; you cannot set a rule against a fog.
Turn it into five measured concentrations, each with a LINE it must not
cross and a MOVE you decide now - while the shop is calm and you are the
last person tempted to protect a golden goose listing.

  Fill this in from your own stats in one sitting. An estimate marked EST
  is fine.
  (No benchmark is printed here on purpose: the lines are YOUR judgement,
   not Etsy statistics. A rule of thumb to argue with: treat any single
   thing past HALF your revenue as a line already crossed.)

  #  CONCENTRATION          NOW        MY LINE            RANK
  1  platform (Etsy %)      ____ %     not rising         ____
  2  product (+supplier)    ____ %     ceiling: ____%     ____
  3  top listing            ____ %     ceiling: ____%     ____
     (its last-90-day revenue / shop revenue, same window).
  4  owned buyers           ____       floor: ____        ____
     (opted-in, contactable without Etsy; floor = a real,
      dated target - reach it by: ________).
  5  runway (liquidity)     ____ mo    floor: ____ mo     ____

  Rank: 1 = would hurt most if it vanished tomorrow.
  Row 4 is scored the other way round: a floor to reach (at or above).

  MY PRE-SET MOVE if a line is crossed (a line with no move is a
  warning light with no brakes):
    1 platform  -> ______________________________________
    2 product   -> ______________________________________
    3 listing   -> ______________________________________
    4 buyers    -> until at or above the floor, spare growth
                   effort goes to capture (chapter 3)
    5 runway    -> hold back ____% of payouts till the floor is met

  WORST (rank 1): ______________________________________
  Signed / dated: ______________   (a decision, not a note)

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From Etsy - Advanced. The full method is in the book; the free
worksheets and the lane shelf: eports.global/resources
ePORTS — your ecom source. eports.global.