ETSY - THE SOVEREIGN CUSTODY PLAN (Chapter 5) Ownership isn't having a copy; it's having a copy someone else can't take. Three places at once: your working tool, your own computer, and one independent cloud account under a SEPARATE login. Sync is not backup (a deletion syncs too) - keep a versioned or offline copy as well. Living data (the list, the records) changes daily: automate their backup where your tools support it; where they don't, a fixed scheduled export - never "when I remember", which is abandoned by the third Sunday. ASSET 2ND HOME (separate login) AUTO? RESTORE-TEST ---------------- ------------------------- ----- ------------ 1 list + consent _______________________ Y/N last: ______ 2 design/product _______________________ Y/N last: ______ 3 finance/records _______________________ Y/N last: ______ the THIRD place (my own computer / an offline or versioned copy that a sync error cannot reach): _______________________ [ ] consent evidence (opt-in date + source) is INCLUDED in #1 - addresses without their consent record are a liability, not an asset: not permitted to market to under Etsy's policy, and possibly unlawful depending on where they live. restore-test cadence (all rows): every ______ months next restore test: ______ RULE: living data (list + records) is automated where the tool allows, and on a fixed scheduled export where it doesn't. A backup isn't real until I've restored from it - and re-tested since, because exports and logins drift. Note: your Etsy order/financial export is your ACCOUNTING, not your audience - buyer details in it are for fulfilling orders, not marketing. Confirm the current export location in your own Shop Manager. ---------------------------------------------------------------------- From Etsy - Advanced. The full method is in the book; the free worksheets and the lane shelf: eports.global/resources ePORTS — your ecom source. eports.global.