ETSY - THE CAPTURE CHARTER + THE INSERT SCRIPT  (Chapter 3)

Two identical-looking emails: the one Etsy passed you to post the order
(a landmine if you market to it) and the one a buyer typed into YOUR form
on purpose (an asset). The line, in Etsy's own rules: never move or solicit
a sale off Etsy; never market to a buyer without their express opt-in.
Sign the boundary BEFORE anything goes live.

  MY CAPTURE CHARTER

  MY SYSTEM WILL ALWAYS:
   - invite the buyer to opt in; never extract their details
   - collect a provable, dated confirmed (double) opt-in
   - give a real gift first (care guide / freebie /
     a discount code redeemable on Etsy only)
   - keep a dated consent record (source + date) per subscriber
   - honour every unsubscribe at once, and deletion rights

  MY SYSTEM WILL NEVER:
   - add a fulfilment email to my list without opt-in
   - solicit or complete a sale off Etsy, or hint at it
   - put a signup QR code or off-site link in any Etsy
     listing, image, banner or message
   - print a QR code or link on the insert at all
   - put "buy direct" / "save the fees" language anywhere
   - offer a discount redeemable anywhere but Etsy

  Signed / dated: ______________

  THE OFFER, designed (the lower-risk side of the line, as this
  book draws it - read the RESIDUAL RISK note below):
    the gift:    _______________________________________
    the surface: a NON-DIRECTING package insert - it names the
                 gift and WHERE to join (studio name / website /
                 social handle) with no QR code and no link; the
                 buyer types it in and opts in themselves. Sells
                 nothing. No QR code or link on the card at all:
                 Etsy's policy bans QR codes that direct buyers off
                 Etsy and carves out no insert exception, so this
                 book does not offer that option.
                 RESIDUAL RISK, stated plainly: Etsy has neither
                 blessed nor banned a card that names your website.
                 The stricter alternative is fully available: build
                 the list only from people who find your website or
                 social channels on their own, and put nothing in the
                 parcel.
                 Your choice, with the current policy in front of you.
                 (digital item: use your website / social channels -
                  the routes Etsy names; delivered files arrive via
                  Etsy and are not an insert).
    the signup:  my own form (double opt-in), found at ____________

  AN INSERT SCRIPT - no code, no link, nothing to buy:

    Thanks for your order!  Want the free care guide
    for your new [item] - plus first look at new designs?
    Join the [Studio Name] list: search "[Studio Name]"
    and you'll find the newsletter signup on our site.
    (No spam, unsubscribe any time.  Nothing to buy.)

  On the form, say plainly: who you are, what you send, roughly how
  often, that it is optional, a link to your privacy notice, one-click
  unsubscribe. An email in a blank box is not informed consent.
  Not legal advice: check the marketing-consent rules where you and
  your buyers are (UK/EU: prior opt-in; US: honest sender, postal
  address, working unsubscribe).

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From Etsy - Advanced. The full method is in the book; the free
worksheets and the lane shelf: eports.global/resources
ePORTS — your ecom source. eports.global.