DROPSHIPPING - THE SINGLE-POINTS-OF-FAILURE AUDIT  (Chapter 12)

Five things that can stop a store your size. You own one of them - the
last. A risk with a date is a plan; a risk without one is a hope.

  1. PAYMENT PROCESSOR - business stops within the hour
     Reduction: a second processor approved and configured.   (days)
  2. AD ACCOUNT - traffic stops immediately
     Reduction: verification done + one channel you own.     (weeks)
  3. SUPPLIER - fulfillment stops while spend continues
     Reduction: a second supplier quoted and trialed.         (weeks)
  4. PLATFORM - the rules change under you
     Reduction: own the customer list and the name.          (months)
  5. YOU - service collapses in about a week
     Reduction: written procedures + one person who read them. (weeks)

  MY STATUS                 done / in progress / not started   date
  Second processor          ______________________________   ______
  Advertiser verification   ______________________________   ______
  Second supplier trialed   ______________________________   ______
  Own list + name           ______________________________   ______
  Procedures + one person   ______________________________   ______

TODAY: apply for a second payment processor; complete advertiser
verification if you haven't.

THE RECORDS THAT WIN A DISPUTE - kept for every order
  [ ] Proof of delivery (tracking to the buyer's address)
  [ ] Proof of what was promised (the page + delivery window as it was)
  [ ] Proof of the conversation (every message, timestamped, one place)
  [ ] The customer's own confirmation, where you have it

THE TWO-WEEK TEST - if I were unreachable for two weeks from tomorrow,
what happens to each job?  Worst one = my next hire: __________________

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