THE STAIRCASE RANGE PLANNER
From "Digital Products — Intermediate", chapter 3
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A range is not more products. It is the SAME buyer, offered the next step up,
built mostly from work you have already done. Three rungs off one piece of
work: an entry, a core, and a premium. The middle one is what most people
should buy — so it is the one you describe in the most detail.

Fill this in for one buyer. If two rungs serve different buyers, you have two
ranges, not one — pick one buyer and start again.


THE ONE BUYER
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  Who this staircase is for: ____________________________________
  The problem it walks them through: ____________________________


RUNG 1 · ENTRY   (the yes that costs them almost nothing)
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  What it is:        ____________________________
  Price:             £______
  Its job:           gets a first "yes" and proves you deliver.


RUNG 2 · CORE   ★ what most people should buy
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  What it is:        ____________________________
  Built from Rung 1 PLUS: _______________________ (the added work)
  Price:             £______
  Its job:           the real outcome; the rung you describe in most detail.


RUNG 3 · PREMIUM   (catches the few who always take the top)
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  What it is:        ____________________________
  Built from Rung 2 PLUS: _______________________ (usually something that does
                                                   NOT scale — your time, a look
                                                   at their actual situation)
  Price:             £______
  Its job:           priced so you are content whether it sells or not.


⚠️ THE TWO TRAPS
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  * Near-identical prices. If Rung 1 is £19 and Rung 2 is £24, nothing on the
    page says what the extra five pounds buys — and the cheap one wins. Make
    the gap mean something.
  * Collapsing the order bump into the ladder. An order bump (a small add-on at
    checkout) and a tier do different jobs. Keep the bump where it is.

  The staircase: £______  ->  £______  ->  £______
  (Each rung is the same work, one step further. Not three separate products.)

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Intermediate — turning one product into a range the same buyer keeps coming back to.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.