THE FIVE-EMAIL SEQUENCE — templates you can adapt
From "Digital Products — Intermediate", chapter 8
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Five emails, sent over about a fortnight, each with one job. Three of the five
give something and ask for nothing — that ratio is not politeness, it is what
makes the fourth one land. Giving first outperforms asking first by a wide
margin, especially with the audiences most likely to be reading.

Replace every [BRACKET]. Write them in your buyer's words, not marketing's.
The version that works is the plain one.


EMAIL 1 · DELIVER   (immediately)
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Subject: the [thing] you asked for

  Here it is: [LINK / attachment].

  The one thing to do with it first: [SINGLE most useful action].

  That's it for now — [YOUR NAME].

(Two lines. No introduction to you, no history of the business. Deliver, and
get out of the way.)


EMAIL 2 · TEACH   (day 2)
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Subject: the bit most people get wrong

  One mistake people make with [THE THING]: [SPECIFIC MISTAKE].

  Do this instead: [THE FIX, in a sentence or two].

  — [YOUR NAME]

(Ends with nothing. No link, no ask. This email is the reciprocity; adding an
ask turns it into an advert.)


EMAIL 3 · SHOW   (day 4)
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Subject: what this looked like for [TYPE OF PERSON]

  [ONE concrete example of somebody in their situation getting the result.
   Specific and small beats impressive and vague.]

  — [YOUR NAME]

(Still no ask.)


EMAIL 4 · OFFER   (day 7)
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Subject: [the outcome], done properly

  If [THE FREE THING] helped, [THE PAID PRODUCT] does [THE BIGGER JOB]:
  [one line on what changes for them].

  [LINK]. [Price], and here's exactly what's inside: [3 bullet outcomes].

  — [YOUR NAME]

(Name the product once. State the price. Do not apologise for it.)


EMAIL 5 · ANSWER   (day 10)
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Subject: [the honest objection]

  The people who didn't buy after the last email usually had one of three
  reasons — not sure it fits their situation, not sure they'd use it, or it
  felt like a lot for what it is.

  So, plainly: [answer whichever you actually hear — an example from someone
  like them, what happens if it doesn't work, or the price next to the thing
  it replaces].

  [LINK]. — [YOUR NAME]

★ This fifth email routinely OUTPERFORMS the offer email, and almost nobody
writes it. Do not stop at email four.

================================================================
  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Intermediate — turning one product into a range the same buyer keeps coming back to.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.