THE CAPPED-TEST RULES PAGE
From "Digital Products — Intermediate", chapter 11
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The point of a paid traffic test is to buy an ANSWER, not sales. It works only
if you write the rules before you spend, when you are calm — not during, when
you are hopeful. Fill this in, then do not deviate from it.


RULE 1 · THE ZERO-COST ROUTE COMES FIRST
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Before any ad spend, have you exhausted the free traffic that already works?
  My best free channel: ______________________________
  [ ] Yes, it is running and I have its numbers.  ->  proceed
  [ ] No.  ->  do that first. Paid traffic amplifies a page that converts; it
                cannot rescue one that does not.


RULE 2 · THE HARD CAP  (a number you have decided you can lose)
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  Total I will spend on this test:   £__________   (£100–£150 is enough to
                                                    learn something)
  I will stop at this number even if it looks like it is "about to work".


RULE 3 · THE STOP-LOSS  (the daily line)
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  Daily spend:                       £__________
  If after ______ days the numbers are clearly bad, I stop early. I do not
  need to spend the whole cap to get the answer.


RULE 4 · WHAT "IT WORKED" MEANS  (decide NOW)
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Read the result off your scorecard's CONTRIBUTION per visitor, not revenue per
visitor (revenue still has the platform's cut inside it).

  Contribution per visitor from chapter 9:  £__________
  Cost per visitor I am paying:              £__________

  [ ] Cost per visitor is BELOW my contribution per visitor  ->  it works;
      you can consider spending more, carefully.
  [ ] Cost per visitor is ABOVE it  ->  it does not, at this price. You have
      bought a real answer for the cost of the cap. That is a good use of it.


RULE 5 · THE HONEST LIMIT
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A £150 test tells you about £150 of traffic. It is a probe, not a verdict on
the whole channel. Treat a clear "no" as final and a marginal "maybe" as a
reason to fix the page, not to spend more.

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Intermediate — turning one product into a range the same buyer keeps coming back to.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.