THE ONE-SENTENCE PRODUCT BUILDER
From "Digital Products — Basics", chapter 1
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Before you make anything, you write one sentence. It forces the four
decisions that a product either gets right or dies on: who it is for, who
it is NOT for, what it actually is, and what changes for the buyer.

If you cannot fill every blank, you do not yet have a product — you have a
file you hope someone wants. That is the most expensive mistake in this
whole business, and it costs nothing to avoid here.


THE SHAPE
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  This is a ____________________ (what it is: a template / printable /
  reference / asset set / micro-course)

  for ____________________________________ (who it is for — be specific;
  "small business owners" is not specific, "freelance designers who invoice
  more than five clients a month" is)

  who ____________________________________ (the problem they have RIGHT NOW,
  in their words, not yours)

  so that ________________________________ (what is different for them after
  — the outcome, never the feature)


WRITE YOURS HERE
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  This is a ______________________________________________________

  for ___________________________________________________________

  who ___________________________________________________________

  so that _______________________________________________________


TWO WORKED EXAMPLES
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  This is a fill-in spreadsheet
  for freelancers who dread January
  who have a shoebox of receipts and no system
  so that their tax return takes an evening instead of a lost weekend.

  This is a set of 30 editable social templates
  for handmade-jewellery sellers with fewer than 1,000 followers
  who know their photos look amateur next to the big shops
  so that every post looks like it belongs to a real brand.


THE TEST
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Read your sentence to someone who is NOT you. If they cannot immediately
say "oh, that's for [type of person]", the "who" is too vague — the single
most common reason a first product never sells. Fix the "who" first.

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Basics — getting your first product made, listed and sold.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.