THE FOUR-PART DIAGNOSTIC — "why no sale?"
From "Digital Products — Basics", chapter 11
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"It's not selling" is not a diagnosis. It is four completely different problems
wearing the same coat, and each has a different fix. Wasting a month on the
wrong one is the real cost. Walk the funnel from the top and find the FIRST
place it breaks — that is the only place worth working on.

You need two weeks of your platform's own numbers first. Then answer in order,
and STOP at the first "no".


PART 1 · WERE YOU SEEN?   (traffic)
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  Visitors in the last 14 days: ______

  Fewer than ~100?  ->  This is a TRAFFIC problem. Nothing else matters yet;
  a perfect listing nobody sees sells nothing. Do not touch the product or the
  price. Work only on being found (chapter 9). Stop here.

  100 or more?  ->  You were seen. Go to Part 2.


PART 2 · DID THE LISTING EARN A LOOK?   (the shopfront)
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  Of those visitors, did a reasonable share actually open / view the listing,
  or bounce off the title and first image?

  Most bounced?  ->  This is a LISTING problem — the title, the first image,
  the first line. People are arriving and the shopfront is turning them away
  in the first seconds (chapter 7 of Basics — the 90-second window). Rewrite
  the title and the lead image. Stop here.

  They engaged?  ->  Go to Part 3.


PART 3 · DID THE OFFER CONVINCE?   (product · price · who)
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  People looked properly and still did not buy. One of three is off:

  [ ] WHO — it is aimed at everyone, so it is for no one. Re-read your product
      sentence; sharpen the "who".
  [ ] PRICE — it asks for more than the buyer believes it is worth, or so
      little it reads as low quality. Check it against the demand-check range.
  [ ] TRUST — nothing on the page makes a stranger believe it will work. No
      preview, no example, no proof.

  Fix the one that is most obviously true, and give it two weeks. Stop here.


PART 4 · DID THE SALE SURVIVE?   (delivery)
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  You are getting sales, but refunds or silence follow.

  ->  This is a DELIVERY / PRODUCT problem. The buyer got it and it did not
  do the job, would not open, or was not what the listing implied. Re-run the
  finishing checklist on the file a real buyer receives.


THE ONE LINE TO WRITE DOWN
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  "The first place it breaks is Part ____, because ____________________,
   and the one thing I will change is ____________________."

That sentence is worth more than a month of guessing.

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Basics — getting your first product made, listed and sold.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.