THE PREMIUM-OFFER SHEET
From "Digital Products — Advanced", chapter 3
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A premium offer is not your normal product with a bigger number on it. It is a
different promise: more transformation, more of your delivery, or more of the
buyer's risk removed. Design it here BEFORE you price it — pricing an offer
that does not yet exist is how the number gets justified instead of earned.


1 · THE TRANSFORMATION  (what actually changes for them)
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Your normal product gets them from ____________ to ____________.
The premium offer gets them from ____________ to ____________ — further, or
faster, or with a result they could not reach alone.

  The bigger outcome, in one sentence: _________________________________


2 · THE DELIVERY BURDEN  (what it costs YOU to deliver)
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Premium usually means something that does not fully scale — your time, a look
at their situation, a response. Name it, because it sets your floor.

  What I personally have to do per buyer: ______________________________
  Roughly how long, per buyer:            ______ hours
  My owner-hour rate (from ch4):          £______
  So my delivery FLOOR per sale:          £______   (hours × rate)


3 · THE RISK REMOVED  (why they can say yes)
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Premium buyers pay to remove downside. What are you taking off their plate?
  [ ] A guarantee / clear refund promise
  [ ] Done-with-you or done-for-you, not just done-and-handed-over
  [ ] Access to you if it goes wrong
  [ ] Proof it has worked for someone like them

  The risk I remove: ___________________________________________________


4 · THE PRICE CHECK  (only now)
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  Price I have in mind:        £______
  Is it comfortably ABOVE the delivery floor from box 2?   Y / N

  ⚠️ If NO, that is not a pricing problem — it is a delivery-model problem.
  Redesign what you deliver (box 2) so the floor drops, THEN price. Never sell
  a premium offer below the cost of delivering it.

  ⚠️ Anchor against the transformation, never against your own cheaper product.
  £199 next to a £19 planner reads as "ten times a planner". £199 next to the
  outcome it produces reads as cheap.

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Advanced — making a working range worth more, and hard to copy.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.