WHAT GOOD LOOKS LIKE -- YOUR SHARED STANDARD + REVIEW GATE
From "AI for Your Business — Basics", chapter 6
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Left alone, AI writes for everyone, which means it writes for no one -- and if
five people each decide "good" for themselves, you get five different-sounding
businesses. This one page fixes that: it tells the tool who "you" is, and gives
your team one line to check every draft against.

⚠️ Save the five headings INSIDE the tool's saved instructions or template, so
they're applied to every draft automatically -- not in a folder someone has to
remember to open. A standard one click away gets used; a standard in a drawer
gets forgotten by Friday.


PART A -- THE STANDARD  (five headings; fill in for one job at a time)
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1 - WHO THIS IS FOR
----------------------------------------------------------------
  ______________________________________________________________

2 - HOW WE SOUND  (two or three words, and the voice we never use)
----------------------------------------------------------------
  We sound: ____________________________________________________
  We never sound: ______________________________________________

3 - WHAT THIS KIND OF MESSAGE MUST INCLUDE
----------------------------------------------------------------
  ______________________________________________________________
  ______________________________________________________________

4 - WHAT IT MUST NEVER SAY, CLAIM, OR OMIT  (your business-risk rules)
----------------------------------------------------------------
  e.g. never promise a date we haven't checked; never leave out a cost;
  never guarantee availability we don't have.
  ______________________________________________________________
  ______________________________________________________________

5 - ONE APPROVED EXAMPLE  (a real one you'd be proud of, names removed)
----------------------------------------------------------------
  ______________________________________________________________
  ______________________________________________________________
  ______________________________________________________________


PART B -- THE REVIEW GATE  (a person guards the door)
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Before anything reaches a customer, one named person checks it against the five
headings, as five quick questions. Thirty seconds, done:

  [ ] Is it written for OUR customer?
  [ ] Does it sound like us?
  [ ] Is everything it must include actually there?
  [ ] Has it broken any "never"?
  [ ] Is it at least as clear as our approved example?

THE RULE  (not a phase, not a suggestion):
  No AI-drafted message reaches a customer without ____________________
  checking it against these five. If they're away, ____________________
  checks. No check, no send.


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From AI for Your Business - Basics, chapter 6.
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