Etsy looks like your shop, but you are renting a corner of someone else's marketplace — and the landlord makes every rule that matters. This series is the honest version: what Etsy actually leaves you after its fees, the two ways to keep an account alive, how its search really works, and how to stop hoping to be found and start being found on purpose. You have already met the method — the free worksheets and calculator are lifted straight from these pages. The books are the why behind them. (Making the product itself — digital downloads or print-on-demand designs — has its own ePORTS books; here, the platform is the subject.)
Book 1 · BasicsGet a shop live and compliant, and know what Etsy leaves you
For: you have never sold on Etsy — maybe with a product idea, maybe not yet. You finish with: a real, policy-compliant Etsy shop with one fully-structured listing live, and the exact arithmetic — including the Offsite-Ads trap — of what Etsy actually leaves you on a sale.
Nine chapters: the one enemy and its three failures, the true take-home, the two account-safety checks, a ten-minute fit test, the shop foundation, the listing Etsy's search can read, the listing a human clicks, going live, and reading a quiet first week without quitting.
Comes with, free: the true-take-home calculator (spreadsheet), the permit record, the fit test, the shop-foundation, listing-hygiene, human-half, go/no-go and first-week worksheets — all on the Etsy resources page.
Coming soon
Book 2 · IntermediateGet found on purpose, and turn browsers into buyers
For: your shop is live but quiet, and the odd sale feels like luck. You finish with: a repeatable way of deciding — the funnel instrumented, your one real constraint diagnosed, at least two complete test cycles run to a rule, and one traffic channel run to a spend cap — sales you can explain instead of hope for.
Nine chapters: why it feels like luck, reading Etsy's ranking machine and instrumenting it, finding your one real constraint, bound test cycles for impressions, clicks and conversion, one traffic channel to a break-even rule, chaining it into a repeatable engine, and the weekly cadence that keeps it compounding.
Comes with, free: the funnel instrument panel (spreadsheet) and the break-even + Etsy Ads calculator, plus the diagnosis-and-contract, the three test-cycle sheets, the silent-worries audit, the traffic-rule and the engine-and-cadence worksheets — all on the Etsy resources page.
Coming soon
Book 3 · AdvancedScale it, and own what Etsy only rents you
For: your shop reliably sells — and every pound of it depends on Etsy. You finish with: a de-risked, scaled operation: ads run to a payback rule, the work systemised, a cash buffer for Etsy's reserves, and — the core — a permissioned audience you own, so a suspension is a setback, not the end.
Ten chapters: the ceiling and the real enemy, the exposure audit, owning the customer's identity the compliant way, banking the first opt-ins, sovereign custody of your list and records, payment reserves and the liquidity buffer, ads economics at volume, systemising and drilling the suspension response, deploying and stress-testing the continuity protocol, and the operating cadence that keeps it true as you grow.
Comes with, free: the liquidity-buffer and ad-spend-discipline calculators (spreadsheets), plus the starting-position, exposure-audit, capture-charter, go-live, custody-plan, SOP-and-suspension, continuity-stress-test and operating-cadence worksheets — all on the Etsy resources page.
Coming soon
The foundation the whole series is built on — a real shop live and compliant, and the true take-home known. Intermediate and Advanced follow, each closing one gap and handing the next book the next one.
Get the free worksheetsThe books aren’t on sale just yet. The free worksheets and calculators are ready now, and they use the same methods the books teach.
Why trust itThe research, checked
Every figure carries the status of its evidence: a checkable fact is named with its source and date, a real operator's own number is flagged as a report rather than a rule, and a rule of thumb is called what it is — a starting point you replace with your own data. Etsy's fees and policies are dated and re-checked, because they change faster than a book can. No invented statistics, no "our data shows". That is the whole promise: the Etsy research, checked, and handed to you in a form you can act on.
Not ready to buy? The free worksheets and calculator are yours to take first — no signup, no email required.