Three books, one path. Each stands alone — start where you actually are — but read in order they walk from a blank page to a business that runs on measurement instead of guesswork. You have already met the method: the free worksheets and calculators are lifted straight from these pages. The books are the why behind them — the worked examples, the reasoning, and the costly mistakes you get to skip.
Book 1 · Basics Get one thing finished and listed
For: you have never sold a digital product — maybe not even an idea yet. You finish with: one product made, listed, priced and delivered, and either a first sale or a clear, written reason there wasn't one.
Eleven chapters on making something with no stock and no shipping: what actually sells, the platform-fee reality most sellers get wrong, pricing as a statement about how much traffic you need, and the licensing rules that quietly get listings pulled.
Comes with, free: the pricing-sum spreadsheet, the 20-minute demand check, the finishing checklist, the licence wording, and the live pricing calculator.
Coming soon
Book 2 · Intermediate Make the same buyer buy again
For: you have one product listed and measured, and no second sale from the same buyer. You finish with: a 3–5 product range for one buyer, an email list, and a sequence that sells while you're away.
Thirteen chapters on turning one product into a range: the staircase of offers, the free thing that earns an email address, the five-email sequence that sells unattended, and the seven-number scorecard that tells you which part of the machine is working.
Comes with, free: the seven-number scorecard spreadsheet, the staircase planner, the five email templates, and the live store scorecard calculator.
Coming soon
Book 3 · Advanced Make it worth more, and make it durable
For: you have a range that sells, with repeat purchase happening, and growth has flattened. You finish with: a premium tier that justifies its price, launches that work, and a catalogue run by cohort economics rather than by feel.
Twelve chapters on the ceiling: the premium offer and how to price it, launches that don't burn the list, paid acquisition that doesn't quietly lose money, and the durability audit that proves what you have actually built.
Comes with, free: the cohort / lifetime-value and CAC-ceiling spreadsheets, the durability scorecard, the Quarterly Review checklist, and the live lifetime-value and CAC-ceiling calculators.
Coming soon
All three books together, from a blank page to a durable range. The best value, and the way the series is meant to be read: each book closes one gap and hands the next book the next one.
Get the free worksheetsThe books aren’t on sale just yet. The free worksheets and calculators are ready now, and they use the same methods the books teach.
Why trust it The research, checked
Everything in these books carries the status of its evidence: a checkable fact is named with its date and source, a practitioner's own number is flagged as a report rather than a rule, and a band or rule of thumb is called what it is — a starting point you replace with your own data. Platform fees are dated and re-checked, because they change faster than a book can. That is the whole promise: not hype, and not somebody's "secret" — the ecommerce research, checked, and handed to you in a form you can act on.
Not ready to buy? The free worksheets and calculators are yours to take first — no signup, no email required.